Th secret of the motor world lies in sustainability and Marco Soriano IV the CEO of SORIANO MOTORI CORP confirms this fact.
Soriano Motori is the parent company in The United States of America of Soriano Motori in Europe, a company established to revive the historic motorcycle vintage European brand established and invented by Ricardo Soriano-Scholtz in 1919, with the today’s best state-of-the-art technology offered in the field of electric propulsion with top engineers from Italy.
As an integral part of the entire project, SORIANO MOTORI CORP is one of its kind, with offices in the world-class innovation cities of New York, USA; Milan, Italy; and Madrid, Spain. The Soriano Motori’s Men and Women are comprised of highly accomplished engineers and consultants, with a proven track record and an extensive array of experience in delivering award-winning products for some of the most prestigious motorcycle companies in the world.
Since 1919, Soriano fulfilled dreams of personal freedom by leading the innovation of race cars, outboard engines, speed boats, and in 1939 two-wheeled mobility. The revival of the company will offer an expanding range of leading-edge, distinctive models of motorcycles and brings the brand to life through SORIANO MOTORI‘s riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel.
I met Marco Soriano, the founder and CEO of the Soriano Motori brand in Milan at the ELLE DD showroom run by Luna Diamante Pellegrini where the collection of the famous motor brand is presented and was amazed to hear from Marco the extraordinary history of the brand.
“The history of the brand is 120 years old; I am the fourth generation of this family that is taking the lead in the field of producing motors. – Marco tells me, and he also notes how hard has he been working on making this brand recognisable worldwide that his father and grandfather never really cared for so much.
His investment criteria have always been related to 3 words – tradition, elegance and innovation. What he does is he blends all these modern world narratives into one which for some people can be nostalgic and to some it brings an important eco-chic approach. Sustainability and an eco-chic approach is the main policy of the Soriano Motori brand and not only in motor creation, but also in the fashion of the brand.
“I know that sustainability plays a big role in your work, how important is it in the Soriano Motori legacy? “, – I ask Marco. “The climate change is a real problem nowadays, – Marco Soriano notes, – People can deny or accept it – that’s a different story. We will make any research and investment to help to save the environment and to make ecological products is the goal of our company. “
He confirms that the company is always working on ecological products that could have a huge impact on the market. I have heard that there are going to be more that 5 000 ecological motorcycles on the market in 2025/2026 and Marco confirms this fact.
“The made in Italy is based on the family values and it is very important to tell the world that this is how Italy functions. Many showrooms like this are family based and this is the way how Italy works. “, – Marco says confirming that all the products of the company are always exclusively Made in Italy.
Luna Diamante Pellegrini, the owner of the ELLE DD showroom tells us about the special collection presented by the brand in the showroom: – ” Soriano Motori Fashion brings a refreshing approach to the fashion industry. Their ability to intertwine technology with luxury is precisely what Milan’s fashion scene needs right now. We are thrilled to be a part of this journey and to introduce their groundbreaking designs to our clients.” The futuristic approach and family values are the main to this brand and that is what makes it so special and opens a new chapter in the motor world.
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