The Saturday night in Milan during the busy and roaring Fashion week was crowned by the show of Philipp Plein, one of the fashion designers that throws not only a fashion show, but usually creates a real atmosphere of a true celebration and party capturing the attention of all the city of Milan.
Known for his massive and colourful fashion shows, this year the renowned luxury fashion house debuted their SS25 Show at ‘The Plein Hotel’ in Milan. Making my way through the new location wasn’t hard to notice the details of the hotel interior in a true Phillip Plein style, that is famous for being both glamorous and sexy. The visionary brand hosted an elevated, alluring catwalk that radiated sophistication within the Spring Summer 2025 Collection.
Philipp Plein has opened the doors of a new incredible site that is the perfect frame for his creativity, a location set to disrupt the industry, further advancing eclectic style. Inspired by German fashion designer, Philipp Plein, The Plein Hotel captures the spirit of its designer in more than name alone. As his brainchild, and in everything he ventures into, it makes a striking first impression and is the perfect fit for Milan and its legendary fashion scene. Plein opened the fashion show with a speech greeting his guests among which were many famous influencers, stars, top PPL clients and press, he reminded how important this project has been for his brand and then let the show begin.
The models were walking among the tables of the Plein hotel and restaurant , showcasing the SS25 most important looks. The SS25 collection captures the essence of contemporary luxury while embracing the brand’s signature aesthetic. True to PHILIPP PLEIN, the season carries a range of pieces from glamorous evening wear to sophisticated streetwear, incorporating a neutral palette with bolder prints, enhancing the balanced yet daring aesthetic.
From bold monogram prints to intricate crystal embellishments, each piece exemplifies the craftsmanship and attention to detail synonymous with the Philipp Plein brand.
From monochromatic white looks to striking colors, from elegant jackets mixed with shorts to a touch of denim intertwined with a sleek look to close your evenings. PHILIPP PLEIN crafts menswear and womenswear with an incredible taste that can be reflected at all hours of the day. The collection takes you on a journey, whether it be a little trip by car in the Cinque Terre to a glamorous night in Montecarlo – all the looks can be combined in your SS25 suitcase. The elegant black and sensual dress pieces make the collection’s most important part confirming Plein,s legacy as the master of sensual evening outfits.
Continuing from previous seasons, PHILIPP PLEIN incorporates both Menswear and Womenswear into the collection, catering to all with a diverse range of garments designed to suit every style preference. From exquisite tailoring to day-time denim, Philipp Plein offers a comprehensive selection for fashion enthusiasts of all genders
.
Following the fashion show the evening continued with a party featuring Philipp himself – that is a must in all Plein fashion shows and, as a true tradition, the Plein brand truly rocked the Saturday night of the Milan fashion week until dawn.
Article
by Ekaterina Shevliakova
